Product Launch

Course Overview

In this course, you’ll explore how to craft and deliver compelling intrapreneurial pitches tailored to different organizational structures. You’ll learn to identify the distinct challenges and advantages of pitching in flat versus hierarchical companies, and how to adapt your approach based on management style and company culture. We’ll break down the essential components that every successful pitch must include, aligning your influence, expertise, and timing align for maximum impact. Finally, you’ll discover how to identify and leverage the right marketing channels to effectively reach and engage your target audience.

What to Expect

This course is divided into four sections, each designed to build your knowledge and skills step by step. Throughout the course, you’ll complete video lectures, assigned readings, and interactive activities that reinforce key concepts. You’ll also have the opportunity to participate in live, expert-led sessions for deeper insight and real-time engagement. At the end of each section, you’ll complete a short assignment to apply what you’ve learned. All four assignments must be completed to pass the course and earn your badge.

Time Commitment

Learners should anticipate dedicating around 15 hours over a 4-week period for this course. Each week, participants will engage in readings, watch instructional videos, complete assignments, and interact live with our faculty experts, averaging about 3-5 hours per week. Additionally, we offer the flexibility to watch recorded sessions with our experts, ensuring optimal convenience for all learners.

Instructors

Ted Graef
Director of Engineering Entrepreneurship

Brad Groznik
Assistant Teaching Professor

Recognition

Upon completion of this course, you will receive a College of Engineering Certified Microcredential titled Product Launch. This credential can be shared on your LinkedIn profile and other digital media.

Engineering Entrepreneurship Series

This course is part of the microcredential series, Engineering Entrepreneurship. Earn this series badge by successfully completing:

• Business Fundamentals for Technical Professionals
• Intrapreneurship and Product Management
• Product Launch

Courses in this series are offered periodically throughout the year. For any questions regarding these opportunities, please contact: microcredentials@engr.psu.edu.